Business Sustainability
December 3, 2007, 5:55 pm
Filed under: Articles, Sustainability | Tags: , , ,


Here is a great post I read awhile back on PSFK entitled > Why Build Sustainability Into Your Business? Written by Piers Fawkes >

The only reason to really motivate a business to go green is for competitive advantage. Sustainability must be part of your core business strategy. We have to remember that businesses are designed to make profit not save the planet. We have to appeal to their greed. Greed got us in this mess and greed will fix it. Being green means making more profit.

Why create a sustainable business?

  • Your competitors aren’t doing it
  • Your customers want it
  • It improves your product, your efficiencies and your bottom line

Realize that sustainability is part of the mainstream. You, as businesses, are playing catch up even though you as consumers are already in the mindset. Be careful about making a statement about being green though – it comes across as cliché. Build it into your story so that it enhances your brand.

To read the entire post go here.

And read the great follow up by Clownfish Marketing > discussing how hopefully greed isn’t and shouldn’t be our last hope >

What this all points to is that, although an understanding of how going green can benefit companies economically is undoubtedly a catalyst for improvement, they’ll enjoy it more and have a much greater chance of success if their efforts are not driven by greed, but by a genuine and holistic desire to change, stemming from a shift in corporate values in response to global social and environmental agendas. This requires companies to look beyond cost structures and profit margins, and like Ray Anderson (who Piers credits for pointing out that sustainability is not the holy grail), to really think about how to profoundly re-engineer their operations into formats that are more compatible with nature, building on their ability to make a positive impact on individuals, communities and the environment.

Via >  PSFK


Bitch is Rich
September 4, 2007, 4:20 pm
Filed under: Articles, News, People


Did you know that Leona Helmsley (the hotel and real estate investor who’s worth $4billion) died last week. In her will  Leona left $12million dollars to her white Maltese, Trouble!? What the f_cK!? $12mil for a dog?…

Now before I show you what else Leona could have done with the $12mil,… I will let you know that Mrs. Helmsley left a bulk of her $4biillion fortune to the Leona M and Harry B. Helmsley Charitable Trust.  Great! But seriously $12mil for the pooch,… c’mon.

What if she spent $12mil on each of the charities below> 

*Leona could have built 857 PlayPumps with PlayPumps International . Giving 1million men, women and children  access to clean safe drinking water. Currently more than 1.1 billion people do not have access to clean water.

*Leona could have built 750Schools/Computer rooms with Room to Read. Helping hundreds of children each year learn a second language to improve their job skills and further their opportunities in the future.

*Leona could have planted 120million trees with Trees for the Future. You know about that Global Warming thing right? Resulting in violent weather changes and rising oceans; the loss of millions of acres of forest every year and, with it, the extinction of countless species of plants and animals. Yeah.

As you can see $12million dollars can make a huge impact around the world for many [generations] of people. What could our 4 legged friend Trouble possibly do to burn through the $12million >

Deep-muscle massage (pet masseuses can make up to $2,000 an hour)

Psychic readings to life coaching and “cosmic sensitivity.”

Meals prepared by famous chefs.

$25,000 or more on wardrobes.

$25,000 for their birthday party.

Fly around on private aircraft (alone)

Think I’m kidding?.. Read the Forbes article > Lifestyles of the Pets of the Rich and Famous.

Imagine the difference.

{Note to self: Become a billionaire. Do not become lonely}

Stop the Bullets. Kill the Gun.
August 24, 2007, 4:44 pm
Filed under: Articles, Awareness, Video

Check out this ad for Gun Control,… it’s shot (no pun intended) beautifully >

The tag @ the end says ” Choice. Peace on the Streets” If you know anything about this organization (or who produced it) please leave a comment.

Via > if.psfk

Socially Responsible Networking
August 3, 2007, 5:19 pm
Filed under: Articles, Companies, Services


More and more social networking sites are popping up and becoming more niche. Move over MySpace and Facebook,.. these new Social Networking sites want to change the world.  The crew over at Coolhunting put together a nice list of some of the new kids on the net >

“Coolhunting have compiled several prime examples, including:

Friction TV, the “YouTube for social activists”,

H.E.L.P, a “telemedecine-based online community of physicians and financial donors bringing advanced medical assistance to disaster zones and areas of humanitarian need around the world”

Kiva, “a site that connects the world’s poorer populations looking to develop unique business ideas to people with disposable incomes while providing a transparent lending platform”.

 For more sites and the full article go here.

Via > PSFK

Peace Out ’06!
December 31, 2006, 4:25 pm
Filed under: Articles


This is it,.. the last post of 2006! Just wanted to say thank you to all the people who’ve been helping idUnited get off the ground. And of course for all the words of support, encouragement and patience from everyone else out there! Couldn’t do it without you guys. Really looking forward to bringing you the best in ‘conscience capitalism’ in the New Year!

Wishing you all the best in ’07!



“The Saints Are Coming”
November 21, 2006, 5:59 pm
Filed under: Articles, Charity, News

Just read this press release from PR Newswire,.. I think it’s worth a share >


Music Rising announced Saturday that the download for the much anticipated “The Saints Are Coming” collaboration between legendary rock groups U2 and Green Day is now available via iTunes in the U.S. The song has topped the charts throughout Europe since its release.

All proceeds from the sale of the song will go directly to Music Rising a campaign launched in late 2005 by U2’s The Edge, producer Bob Ezrin and Gibson Guitar. Its mission to replace the musical instruments that were lost in Hurricanes Katrina and Rita has now extended to its second phase dedicated to helping churches and schools of the area. To date Music Rising has helped over 2,100 musicians regain their livelihood, has been recognized by President Bill Clinton and has won the 2005 Halo Award for Cause Marketing and the 2006 Billboard Humanitarian Award.

To download “The Saints Are Coming” with proceeds to benefit Music
Rising >  please go visit the iTunes store.

The footage from the flood scenes is still so unreal to me. Watch >

November 14, 2006, 6:03 pm
Filed under: Articles, News


Read this great article in the New York Times about a new generation of philanthropists and entrepreneurship coined >  “Philanthropreneur” (at least it’s first time i’ve heard it). From Sir Richard Branson (Virgin) to Pierre Omidyar (eBay) and Jeffrey S. Skoll (eBay),.. these guys got a lot,.. a lot! of cash and want to do a lot of good with it. Watch out! Excerpt from article >

“THIS year, as never before, the line between philanthropy and business is blurring. A new generation of philanthropists has stepped forward, for the most part young billionaires who have reaped the benefits of capitalism and believe that it can be applied in the service of charity. They are “philanthropreneurs,” driven to do good and have their profit, too.”

Good Stuff. For the complete article go here.

Thanks again > SelfishGiving