idUnited


Message in a Bottle
July 11, 2007, 5:29 pm
Filed under: News

message_in_the_bottle.jpg 

I just read a great article in Fast Company about the bottled water industry. It’s full of some amazing statistics about our obsession with bottled water,.. and the (not so “pure”) trail it’s leaving behind. I’ll share some quotes with you here,.. but for the full article check out this link.

Excerpts from FastCompany > Message in a Bottle

Thirty years ago, bottled water barely existed as a business in the United States. Last year, we spent more on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets–$15 billion. It will be $16 billion this year.”

“We–a generation raised on tap water and water fountains….. We’ve come to pay good money–two or three or four times the cost of gasoline–for a product we have always gotten, and can still get, for free, from taps in our homes.”

We’re moving 1 billion bottles of water around a week in ships, trains, and trucks in the United States alone. That’s a weekly convoy equivalent to 37,800 18-wheelers delivering water.

“Meanwhile, one out of six people in the world has no dependable, safe drinking water. The global economy has contrived to deny the most fundamental element of life to 1 billion people,…”

“And in Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water.”

“Once you understand the resources mustered to deliver the bottle of water, it’s reasonable to ask as you reach for the next bottle, not just “Does the value to me equal the 99 cents I’m about to spend?” but “Does the value equal the impact I’m about to leave behind?”

“Simply asking the question takes the carelessness out of the transaction. And once you understand where the water comes from, and how it got here, it’s hard to look at that bottle in the same way again.”

Think about it.

Advertisements

1 Comment so far
Leave a comment

[…] Message in a Bottle Categories […]

Pingback by idUnited




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: