idUnited


Glow in the Dark Lingerie
May 21, 2007, 4:21 pm
Filed under: Awareness, Companies, Design, Events, Non-profit, Products

walkthewalk.jpg

Something about this story just happened to catch my eye >

Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. The Moonwalk Charity was born from Nina Barough’s vision.  10 years ago, Nina and 12 of her friends power walked the New York Marathon in their bras to raise money for Breast Cancer Research.  Since the first walk, the charity has raised nearly £27 million.  To further build on this concept, the Playtex Moonlit Marathon takes the concept to a new level.  Roughly 15,000 walkers now charge through the street in decorated bras.”

moonwalk1.jpgmoonwalk2.jpg

It all went down this past Saturday as 15,000 ladies took to the streets of London and helped raise over $4million! Nice job ladies.

For more information please visit > Walk the Walk

Via > Trendhunter

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: