idUnited


Frank Water
April 5, 2007, 1:12 pm
Filed under: Awareness, Campaigns, Companies, Non-profit, Products

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This is by far one of the best water projects I’ve seen! A girl named Katie Harrison along with a small and dedicated voluntary team started an independent, not for profit company called FRANK. Who in the heck is FRANK?

“FRANK Water is an independent bottled spring water company.  FRANK aims to supply the UK’s demand for bottled water in a socially responsible way – by giving the net profits (100%) to technology based clean water projects around the world.

Every one litre of FRANK spring water bought in the UK helps fund 200 litres of clean, safe drinking water for villagers at the FRANK projects in India and Africa.”

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Water for Water,.. straight up. How great is that!? Especially considering how serious the worlds water problem is. Can you believe it’s the year 2007 and there is still people in the world who don’t have access to clean water!?!?!

Stop and think about it. WATER. The most basic human right. No access.

While here in America and most developed countries we pay, $1, $2, $3,.. sometimes up to $5+ for a bottle!

Did you know that:

More than a billion (MORE THAN A BILLION!) people in the world today lack access to clean drinking water. The result is that there are more people in the world’s hospitals today suffering from water-borne diseases than any other ailment.

Two million children die every year – 6000 a day – from such infections. Most of them are under the age of five.

The question now is,.. when is FRANK coming to the US? Or when will a not for profit like FRANK be started here? Or better yet,.. when will one of the big brand water companies announce they’re going to do something about this crisis and help?..

While I was writing this,.. I was curious to see how much the big brands were spending on advertising water to us?

I won’t name names,.. but one company I found spent $20million+!!! And in the report it states “Compared to the competition, this budget is about the same” You can read it here.

If a company and their competition can afford $20 million to market & advertise WATER to us,.. imagine how much they’re making off us!?… And imagine how much they could give to help the billion+ humans who have no access to clean water.

Think about it.

Via > Trendhunter

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4 Comments so far
Leave a comment

It’s a great idea. The statistics show that every 12 seconds a child dies from drinking bad water. That’s like a 747 plane, full of children crashing every hour!
I’m part of a non-profit organization called Lifewater Canada, working with local nationals in Liberia, Kenya and Nigeria. So many people there are suffering from drinking contaminated water, and we are working hard to support our national drill teams, that we’ve train there, provide safe drinking water to their people. We’re just a small group of volunteers, working from our homes but it’s incredible what a few people can accomplish if they put their mind to it. Our overhead is under 5% so all funding goes right to the need.
Keep up the good work and if you need another project to support, we would appreciate help.

Comment by lynda Gehrels

[…] Vía | idUnited […]

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Ethos water, recently purchased by Starbucks, does something similar in the U.S.

Comment by Kevin

Kevin,

I applaud Ethos efforts here in the States. But it is hardly similar (percentage wise) to FRANK. As far as I know ETHOS only gives a nickel. FRANK gives 100%.

A nickel is definitely better than nothing,.. especially considering the volume ETHOS must move.

I wrote about ETHOS in a earlier post

Thanks for leaving a comment : )

Comment by Nev




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