idUnited


R.S.V.P. to Help
February 1, 2007, 3:58 pm
Filed under: Awareness, Charity, Design, Events, News, Products

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I’ve been meaning to cover what Jon Bon Jovi has been up to for awhile now (busy!). This Jersey boy turned Rockstar is making waves in the world of philanthropy.  Just last week on top of a Tribeca rooftop in New York City Jon and Kenneth Cole kicked off their “R.S.V.P. to HELP” fundraiser to benefit various homeless organizations.  >

 “Combined with the proceeds of last evening’s benefit, Jon and Kenneth, in their on-going commitment to help the homeless, have now raised in excess of $1,000,000 for the evening’s three charity beneficiaries: Habitat for Humanity, HELP USA and the Philadelphia Soul Charitable Foundation. Jon & Kenneth have pledged that a portion of the proceeds from the sales of R.S.V.P., the new Kenneth Cole men’s fragrance manufactured by Coty Inc. and the sales of limited-edition collection of Kenneth Cole/Jon Bon Jovi designer jackets will be donated to these three charities. Both items are available in stores now.”

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The auction alone raised upward of $750,000!! It’s great to see a collaboration like this be so successful. The best part is the fundraising hasn’t stopped yet.  If you want to help out you can go check out the on-line auction starting on Feb 5th – 15th. Where you can bid on some one of a kind items. Or go visit Kenneth Cole on-line. Check it out! 

“Once an idea becomes action, an energy is created that can be contagious”

-Jon Bon Jovi

That’s truly what has happened.

Via > Yahoo

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