idUnited


Bling is Dead
December 18, 2006, 4:25 pm
Filed under: Awareness, Campaigns, Companies, Design, Non-profit, Products

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Bling has been getting some unfavorable press lately. From Kanye West rapping about “blood diamonds” in “Diamonds are Forever” (Sierra Leone remix) To the recent Hollywood movie “Blood Diamonds” starring Leonardo DiCaprio. The ugly truth about how the sale of “blood diamonds” are the source of funding war is finally receiving much needed and deserved attention.

So we have Kanye and Leo doing their part to get the word out. What can powerless little you do?… Buy a “Bling is Dead” shirt,.. printed in 100% organic cotton. Excerpt from fashion.psfk >

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Demand Details is an ongoing campaign encouraging the global community to demand details from the diamond industry and raise awareness about the exploitation of African people by diamond mining corporations. The campaign have joined forces with the Annansi Clothing Co and Sierra Leonean hip-hop artist Chosan to create the “Bling is Dead” project, being launched in an effort to motivate consumers to be more selective in their gift purchases this holiday season.”

Of course a portion of proceeds will benefit organizations helping those individuals and communities affected by the “blood diamond” trade.

R.I.P. Bling

Via> fashion.psfk

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