idUnited


White, Wheat or Rye?
November 21, 2006, 3:24 pm
Filed under: Charity, News

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I personally choose rye when asked that question,.. but don’t let me get sidetracked. What we’re talking about here is a new web-site called “Your Name on Toast.” Each slice of toast you buy helps make the world a better place. I know this sounds crazy, but it’s true,.. and guess what?.. It’s working. The site has already seen 13,500+ hits and has raised over $2,000! Since Sunday!

The way it works is pretty straight forward. You buy a piece of toast on the site. (you choose what your toast says) The higher you are willing to pay for the toast,.. the higher your toast will appear in the listings. Simple as that! The best part of this whole thing is,.. All the toasty profits go toward a NPO. Right now they have a few up there (Save the Children, Oxfam, World Vision, etc.) At a certain point in time they’re going to take a vote and see which non-profit receives the money! Now that’s Wonder Bread! (sorry I had to)

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Visit the site for more details and buy a slice today :)

Via > SethGodin

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