Moral Fervor
October 31, 2006, 2:49 pm
Filed under: Companies, Design, News

Ladies,.. (sorry gents, a men’s line is coming soon) You have to check out an organic clothing label called Moral Fervor. Emily Santamore & Melissa Sack started up their company just a few short years ago and are already making a big impact in the world of fashion as well as the environment.  < in a good way of course.


“Moral Fervor was born of the assumption that business, art and activism are not mutually exclusive endeavors. We put our social conscience into every aspect of our company, from the fabric that we choose, to the companies that we work with, to the messages that we send.

Each of our collections is inspired by an issue of social or environmental importance. We use our clothing as a medium to inspire public debate. We firmly believe that through our unique designs we can help bring awareness to issues that aren’t getting the attention they deserve.

Nice! Very well said,.. I have a new company that I can say I truly admire.

Go visit Moral Fervor today to check out their current collection >  Genetic Modification.

Via > Treehugger


Good Search
October 27, 2006, 2:32 pm
Filed under: News


I know Google pretty much rules the world when it comes to searching for stuff on-line,.. but check out this search engine powered by Yahoo! that donates money everytime you use it. Pretty cool >

GoodSearch, a Los Angeles-based search engine powered by Yahoo, well, makes you feel good about searching. By designating a charity prior to searching, GoodSearch will designate a donation to the organization of your choice each time you perform a search. Talk about killing two birds with one stone! Just imagine what you could accomplish in the name of charity simply by using GoodSearch during your workday alone. Add that to the number of days a year you work, and now you’ve really done some good. So go ahead, make it your browser toolbar and perform a search that really makes you feel good!

Google,.. why don’t you just create GoogleGood Search and make everyone happy? I know I would be :)

Via > Somewhat Frank

Robes to Recovery
October 26, 2006, 1:28 pm
Filed under: News


For all the ladies out there,.. or the fellas that need to buy their girl a nice present,.. read up > 

The Council of Fashion Designers of America (CFDA), has teamed up with W Hotels to create twenty-eight one-of-a-kind customized bathrobes, created to benefit Fashion Targets Breast Cancer® (FTBC).  With the launch of its “Robes to Recovery” campaign.

The group of designers that got on board for this campaign are true style icons in the fashion industry. From Betsey Johnson and Calvin Klein to Juicy Couture and Heatherette,.. the list goes on.

Go over to e-bay between now and Nov 2nd to place your bid on one of these luxurious robes. The bidding opens at $125,.. and some still haven’t been bid on yet. Go!

“Conscience Capitalism”
October 26, 2006, 12:03 pm
Filed under: Articles

Besides being the current tag line for idUnited,.. “Conscience Capitalism” It seems like those words, or a combination of those words are popping up more and more everywhere I look. (or maybe because i’m always searching for something new to post) Anyway,.. I don’t think it’s a coincidence. I think it’s because there is a big shift currently taking place in the way individuals are thinking and consuming. And this is all just the beginning. 

I came across a blog entry entitled “The Capitalism of Conscience” and it does a great job talking about this shift >>

“To be “conscious” means to be awake and aware. To have “conscience” is to believe in doing no harm to others, even if the others are inanimate objects. We are slowly awakening to the truths about our society and what it’s doing to our world, and it’s starting to weigh on our conscience. We will do better for ourselves and our beliefs by voting with our wallets, and corporations will hear us (they’re hearing us already). To capture, and continue capturing, the almighty dollar from us, they will have to bend to our buying desires. If they don’t, they know the consequences—whether they come from shareholders or the consuming public. Simply put, there won’t be shareholders or consumers for their products or services.”

To read the entire entry please go visit Wenchypoo’s Blog.

“Stand Up Against Poverty”
October 19, 2006, 4:34 pm
Filed under: Events, News


I know I totally slipped on this one. But it’s still worth posting. (Did any of you participate? Anyone hear about it? leave a comment if you did)  Here it is:

Six years ago, 189 world leaders sat down and agreed to end poverty and achieve the Millennium Development Goals by 2015. And a few days ago on Ocotber 15th&16th, 23,542,614 people, in over eighty countries around the world set a new Guinness World Record for the largest number of people to “STAND UP AGAINST POVERTY”.  To remind the people in power what they promised us. The initiative was set just in time for the United Nations International Day for Poverty Eradication on 17 October.

Sorry I didn’t get that up earlier :( There’s still 8yrs ahead of us until we accomplish this goal,.. so there’s a lot (or a little?) time left to help out.  Check out some of great ads for the campaign over at Houtlust. And check out the video of Vegetables standing up together?…  Just watch > 


GOOD Magazine
October 19, 2006, 1:44 pm
Filed under: Design, News


There’s so many magazines out there covering a lot of the same topics. (Celebrity gossip, fashion, gadgets, business, etc.) So it’s good to see <GOOD magazine> a bi-monthly mag based out of L.A.  talk about,.. well,.. good stuff. From their site: >

“GOOD, A new voice in Media, embraces this generation’s merger of capitalism and idealism. Our mission is to stimulate the culture of GOOD by creating dialogue around things that matter. ”

Each issue of GOOD asks an artist or group to set the tone for the magazine with a visual interpretation of the issue theme. The first issue is entitled “Like You Give A Damn” With articles from  Jeffrey Sachs writing about how we are the generation that can end poverty,.. to Ann Arbor native Eva Steele-Saccio writing about a project you may have heard about here in Detroit (Object Orange).

And now for the GOODEST <(not a word) part! GOOD is printed on recycled paper and 100% of the $20 subscription goes toward the non-profit of your choice. How GOOD is that?..  Get your subscription today!

“the world of good, not just for do-gooders anymore.”

Via: Coolhunting

(PRODUCT) RED has arrived
October 17, 2006, 3:20 am
Filed under: Design, News


PRODUCT (RED) has hit the US shores! Bono even went shopping with Oprah,.. how big a deal is that?… HUGE!

I have to admit,.. seeing Bono and Bobby Shriver’s (PRODUCT) RED was a huge inspiration to start up idUnited again. These two guys, along with all of the great partners they’ve teamed up with are doing an amazing job at raising money and awareness for the Global Fund to fight AIDS. My personal favorite is the (RED) i-pod nano. Next time you’re out shopping,.. buy some (RED).

Go visit the (PRODUCT) RED site and read their Manifesto. Well done fellas.